Fish In Any Condition
Rain Gear
Ultra-comfortable, lightweight gear for anglers who demand more - from flexible shells to floatation insulation.
UPF Sunshield
Breathable & quick-drying with an antimicrobial odor-resistant finish. Built for serious sun defense and all-day performance.
Ice Fishing
FXR’s Pro-Series is engineered to be fully capable when riding, but with specific features for ice fishing anglers.
Footwear
Delivering premium fishing functionality, with an ultra comfortable daily-wear fit & waterproof technology.
Rivell
A premium fishing apparel brand by Malcolm S
Lifestyle
For anglers who demand comfort, protection, and performance on the water.
Shop By Category
Technology Highlights
Custom Sublimation
Fish like the pros
F.A.S.T™
F.A.S.T.™ gets you back up to the surface rapidly and helps you level your body out, easing your climb onto the ice.
Water Resistance
YKK® VISLON® Heavy-Duty AquaGuard® front zipper & YKK® waterproof zippered chest & hand pockets
Hydrx™
HydrX™ membrane, keeping people dry, comfortable, and protected in extreme conditions.
